B Corps: a way to keep companies honest or a clever marketing trick?
With the current waves of social upheaval, more companies are feeling the pressing call to include public transparency, moral fortitude, and environmental accountability into the fabric of their business practices. The hope is that enforcing better standards of ethical and effective leadership directly into the structure of the organization will help usher the next wave of conscious capitalism. The B Corp certification was created in the midst of this paradigm shift. It was an attempt to systematically recognize and uphold organizations that were concerned about doing better by their employees, shareholders, the public, the consumers, and the environment alike. B … More
greenwashing
More people today are adopting an environmentally-conscious mindset and seeking sustainable design, zero-waste living practices, and companies in line with this philosophy. Businesses are well-aware that younger generations are more willing to pay top-dollar for products and services that promise to endeavor towards a healthier planet. Due to this ethical and financial incentive, companies often look towards effective marketing, PR campaigns, and feel-good “best practice” promises to bolster their eco-friendly public image. The pressure for companies and organizations to go green are reaching a critical turning point as claims of eco-friendliness and sustainability are now being investigated with a finer-toothed … More
