greenwashing
More people today are adopting an environmentally-conscious mindset and seeking sustainable design, zero-waste living practices, and companies in line with this philosophy. Businesses are well-aware that younger generations are more willing to pay top-dollar for products and services that promise to endeavor towards a healthier planet. Due to this ethical and financial incentive, companies often look towards effective marketing, PR campaigns, and feel-good “best practice” promises to bolster their eco-friendly public image. The pressure for companies and organizations to go green are reaching a critical turning point as claims of eco-friendliness and sustainability are now being investigated with a finer-toothed … More
